Yes, you’re a woman and like shopping, but when was the last time you bought a hazmat suit??? To my point, a day does not go by without one of my LinkedIn connections asking me to buy their stuff without ever knowing who I am, what I am about, or what I need or want.
Those LinkedIn connections want to be turned into leads.
After 4 failed haircuts, I said: “Enough is enough!”
I warned her, I showed her, I asked her nicely, I got a bit tough with her too. Here is what I have: averycrappy haircut!
Hey, I’ve had it with crappy haircuts from supposedly “curly hair experts”.
By now, I think I can cut it better with my eyes closed.
So here I am…can you fix it?
He looked at me and said: “Get ready for a best haircut of your life!”
Well, he did fix my cut, though it was hardly the best haircut of my life.
And even though I said I did not like stylists putting tons of product in my hair, he did it anyway.
“I wanted to impress you,” he said.
How??? By not doing what I wanted??? A-ya-ya-yaay!
Actually the real question is, how can a pile of haircut products help you increase you LinkedIn lead conversions?
Is is possible you’re sending your LinkedIn connections offers they did not ask for? And is this truly a LinkedIn lead conversion model you enjoy and is working for you?
I don’t know that Aveda curly hair balm is the answer for conversion, but I do know that the first 3 things someone you contacted on LinkedIn will do when you reach out to them (assuming you can keep their interest for few seconds) are crucial in kickstarting your relationship with them.
If you are not set up correctly, you are hugely under-leveraging your time and money spent on LinkedIn.
And yes, you guessed it: most people approach others on LI from a wrong direction… and therefore: (crickets)….
3 Things your LinkedIn connections will do after you contact them
1) Read your message
Make sure your message is relevant.
I have a real estate license though my main focus is not on real estate.
I can’t tell you how many messages I get about getting real estate leads when my profile clearly states my passion and my time is in digital marketing.
Not sure how to tell what your connections is all about? – spend 2 seconds, check out their profile image, and profile itself.
You will make and start a lot more quality connections and conversations.
2) Read your title
Since you are not the one filling your wallet and your prospects are, it really pays to look at the stuff form their eyes.
Run a search and check out how your profile shows for someone else.
Take a look at the posts you make and comments you leave.
Does your “title” make your prospects want to reach out?
Is it salezy?
Does it make you stand out?
The “title” area in the LinkedIn profile is much more than a place for your SHK. ErE. YIUO. Etc… (nobody but you knows what that means!)
Use this space wisely and “hook” your prospects to read your posts, ask for a connection, or reach out.
3) Check your website
If you have a website, by all means, do add the URL on your LinkedIn profile.
People generally want to know more about you before they decided to connect, reach out, or respond.
Make it easy for them.
LinkedIn gives you 2 places in the top area in the profile where to place your URL, do use both.
Use it exactly the way it shows on the web: pay attention to www, http, or https.
And at the end DOUBLE CHECK your link.
5-6 out of 10 I click on website URLs do not work.
It sounds super easy, super straight forward and super obvious and it really is – you just have to do it.
Remember the old adage “if you only walked a mile in their shoes”, the same thing applies here.
Take these few extra steps to ensure better LinkedIn lead conversions.
If you make it easier and faster for people checking out your profile to decide if they would like to connect – it will pay off in the long run.
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When I'm not covered in flour baking fresh bread for my fam or enjoying relaxing yoga stretches, I help women who own small businesses uniquely position themselves so they become their client's obvious choice and easily get paid a premium for their services - even if they are strapped for time and have ZERO marketing skills.