They will not necessarily know why they feel that way, but they will know it did not feel “right”.
It’s a great way to lose a lot of customers AND repel any decent leads (a.k.a. income). The only thing able to prevent that is if you know exactly what your prospects are bleeding, wanting, and willing to take action on.
If you take a look at a lot of your competitor websites, you’ll notice the generic way in which they approach the sales and presentation process.
The key to a good website is not in all the flashing stuff or the newest plugin… it’s having paramount direct response marketing principles built-in in ways proven to create results.
Emails, flyers, database marketing, promotional letters, online advertisements, newspapers, phone messaging, text messaging, magazine ads, coupons, postcards, and websites are some examples of direct marketing strategies.
3 elements to optimize today for high website conversion
is there an obvious value I will get if I work with you vs. someone else – in other words, what is your value proposition
does it speak clearly to your audience so they can relate ad/or recognize their fear, hopes, and dreams in your message
is the offer compelling to your specific audience
The Sims 3 increased their registrations by whooping 128% following these principles.
Check out the before and after images of their pages.
The pages belong to a gaming site, but the fundamental principals are the same across different industries.
The first image shows many options for you to take as a visitor.
You might choose one, two, or leave.
The second is a great example of having a clear message with a call to action.
There is not much to think about what they offer, or what you should be doing next.
And that makes a big difference in converting traffic.
There you have it.
What creates fuss and confusion.
What you should toss out.
And what you should definitely have on your website.
The key to remember is this: there are many different marketing strategies and techniques that work.
But they all do not work together in one big bunch, and they for sure do not work in just about any order.
Make sure the strategies you are choosing are a good fit for your business and your personality so you can see your conversions skyrocket and bring more… well, actually way more, of your ideal clients.
When I'm not covered in flour baking fresh bread for my fam or enjoying relaxing yoga stretches, I help women who own small businesses uniquely position themselves so they become their client's obvious choice and easily get paid a premium for their services - even if they are strapped for time and have ZERO marketing skills.