Angle: If website is your online real estate for getting leads, how important is the location of its elements? And if it is all about the location, could the wrong placement actually be sabotaging your success?
There very well could be… the real sabotage at play.
Here are 5 ways your website could be sabotaging your lead generation
1) You have no website listed on your social media profiles
It’s like you have it, but you’re keeping it a secret!
You’re on LinkedIn and you don’t have your website listed.
Missed opportunities – but easily fixable!
If you own a business and you want to get clients the website is a must – I don’t even think I need to mention that, but what you also must have is to have it listed on your LinkedIn profile.
Why?
LinkedIn makes up more than 50% of all social traffic to B2B websites & blogs. – by Foundationinc.co
Before they will want to connect for real, your audience will want to know more – make it easy for them.
2) Using your parent company website to get new leads
This happens almost always with MLMs, real estate professionals, physical therapy places, etc.
At first sight, it might seem like: Why not?
At the second look, things start making more sense why this is a bad idea for individuals trying to brand themselves.
Company website is branding company – not an individual.
Chances are, if you’re using a company website, your page looks just like hundreds or even thousands of other reps/agents/therapists.
The only difference is your picture and your name.
The bio is probably matching if not all, at best matches many, many others.
Unless it is in the contract specifically noted that you have to use their website, which chances are is not the case, then you need to stop marketing them, and start marketing you.
If you’re responsible for generating money and paying the bills, then your first and foremost thing needs to be to build You Inc online and you need to be branding you – all the way.
Every website visitor that comes to your parent website is one more opportunity you’re losing to truly brand YOU.
3) Having a website that LOOKS but does not DO much for generating new leads
Here is the plain and simple truth: some websites just “look”, and some websites actually “do”.
Your website is an extension of your business.
Though it has to provide certain basic info, first and foremost, it needs to SELL
Your online presence is your online sales force. Make sure your website has those elements or at least easily takes the visitor to another page of yours that does.
4) Having a website that limits what you can do
The website does not have to have the newest tech details where it turns, and blinks, plays music and whatever else the websites can do today.
Not a fall festival thingy.
But it has to be armed with elements that capture the visitors’ attention and entice them to take the next step.
If your website cannot do that properly, ditch the platform, website, or your “marketing specialist”.
Take a pick.
5) Wearing the blinders
Just because you have a website, it does not necessarily mean that now you’re done.
Most people have a website that doesn’t produce much…but it could.
I like to refer to it as an unleveraged asset.
Be open-minded, discover new ways of increasing visitors’ attention and conversions.
Implement, test, improve.
Rinse and repeat.
Anything to add?
BONUS
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About the Author: Aleksandra
