Though you might feel like your potential clients are constantly lumping you in the same group with all the other peeps selling the same things you are, that they are simply not seeing how you’re different, or that you are perhaps frustrated with repeatedly finding yourself having to explain and defend your services and most of all your fees – it is OK.

Here is the truth:

1) you are exactly where you need to be

and

2) it is fixable

It is OK because it can get better, easier, and more profitable with a little bit of patience, tenacity, and focus.

You’re not getting noticed or heard, and you’re not being seen as different because your ideal client is not able to relate to what you’re “telling” them with your online presence.

This is how you could be unintentionally repelling your ideal clients.

I want to share a different way of looking at things with you.

Hear me out.

A few months ago, I attended a 3-day seminar with about 50 people in the room. During the break, everybody broke out into small groups of 2-3 and chatted.

At first, I was 100% focused on my husband and we were deeply engaged in the conversation, but then suddenly my “radar” picked up the following: “I spent 4 years in Germany…” from the guy 2 groups over.

My husband spent 20+ years in Germany and we go every year to visit, before driving across Europe on the way to Adriatic Coast and it is very much a part of our conversations – often.

So my internal radar is primed to pick up that type of information.

And even in the sea of conversation and noise, I heard it, I picked it up with my radar, and I registered it.

It sounded familiar and comfortable.

The same principle works with your ideal clients.

One of the reasons you’re not being noticed is because what you’re saying in your online conversations does not trigger their “internal radar” and we need to address that.

The truth is, just like if you attended a meeting with a bunch of doctors you’d hear their lingo; if you attended a group of yogis, foodies, real estate investors, millennials, networking event of entrepreneurs… any group of likeminded individuals – you name it, it would be the same thing.

If you could be a fly on the wall you could see that they all have their lingo, vocabulary… their way of expressing themselves.

And if you can jump in a join the conversation using their language, what you say is immediately more relatable.

The things they think about and speak about are what their “internal radar” picks up much easier than other things in the big noisy market.

Here are the areas you should be immediately focusing on:

1. What makes you different
2. How can you get them from A to B
3. Why should that be important to them

Few metrics you need to be aware of

1. Get clear on your IC (ideal client) – down to the smallest details: not just how old they are, but who they are, what they like, what they don’t like, what they like to do, and what they hate to do, where do they hang out, what TV shows they watch, what do they do in their spare time, what magazines they read, what restaurants they eat at, what places they go to vacation etc.
2. Learn to speak your ideal client’s language by clearly articulating what is it that you do and how what you do will help them solve their biggest problem
3. Rework your messaging to address the solutions they are looking for (use the workbook to help you along)

“The perfect advertisement is one of which the reader can say, ‘This is for me, and me alone.” – Peter Drucker