Everything will start changing when you put out 100+ pieces of relevant solution-oriented content in YOUR voice in front of your audience.
Many people tend to get too analytical when it comes to choosing the type of content they want to put out: how much to actually share, or what platform to use.
These things are incredibly powerful in overwhelming people.
While others stay frozen by them you should move.
I know that because I have so many people coming to me terrified that they will “uncover” all the knowledge they possess and then they will not have anything else worthwhile to give in their paid content.
“Oh, no, I can’t say that!”
I understand that, and I’ve been there myself.
But I also learned with time that when you worry about those things, you’re under pressure and your content quality suffers.
I did not want that.
You should not either.
1) Instead, write like you talk and write 10 times more than you’re writing now
That is how your writing gets better.
And if you get those right, then the details, the minutiae, the frighting decisions of which social media platform to use, and how much to share, will work themselves out.
The content will do all the pre-selling for you, many times will do the actual selling for you too.
The whole “know, like, & trust” thing? Taken care of!
All you need to do during the sales conversations is to lean back – not in and help.
2) Stay consistent
If you’re finding yourself drowning in piles of your content but feel skinny with leads and sales start looking for where the breakdown is, what needs to be your immediate focus, and what would be your specific plan of action to get your content to start bringing more leads.
So the question starring at your face is: If that is what it takes, 100+ pieces of content, how long do you want to take to create those?
It does not matter.
Choose the pace you can handle and go start writing as your business depends on it because it does 😉